Top Celebrities of the Arab World take the lead in celebrating the beauty of the yellow metal.
lakilsoft Agosto 31st, 2008
Since time immemorial, gold adornments have been closely associated with glamour and celebrity. From Bollywood to Hollywood, gold has become the precious metal of choice to symbolise that a singer or an actor, or any public personality for that matter, has finally arrived.
To further advance the status of gold in the international jewellery market, the World Gold Council, global advocate of the yellow metal, has partnered with two of the Arab World’s most popular and in-demand celebrities – Nancy Ajram and Elissa — to promote gold jewellery.
“The brand ambassadorships of Nancy Ajram and Elissa for gold jewellery have been phenomenal and produced very positive outcomes in our effort to promote gold across younger segments of the Arab market. These celebrated personalities have spread the good news on gold to more people than we ever expected. They have created a strong fashion statement that ensures the presence of gold in the latest trends in years to come,” said Lama Al Saheb, PR Manager of the World Gold Council.
The use of gold by celebrities is increasing at a steady pace. At red carpet events, one can see the latest incarnations of the precious metal adorning the most beautiful faces in the planet. And judging by the huge response of the public to these trendsetters, there is definitely no slowing down for gold.
Source:
http://www.arabianbusiness.com