Damas launches latest collections
lakilsoft septiembre 25th, 2008
DOHA • Damas, the leading international jewellery retailer in the Middle East, in partnership with the World Gold Council (WGC), the global advocate of gold, has launched the latest collections of its trendsetting gold jewellery brand – ‘Farfasha’.
Enjoying huge success since it was introduced two years ago, ‘Farfasha’, which translates to ‘chill out’ in Arabic, has made gold a staple in many a young lady’s wardrobe. Teeming with rainbow colours and charming details the new collections take inspiration from nostalgia, dreams and brand iconography.
Tawhid Abdullah, Managing Director of Damas said, “Through our close collaboration with WGC, Farfasha has risen to become one of the most popular brands in the Arab World. Its latest offerings are geared towards young jewellery lovers, keeping in mind their dreams, aspirations and insatiable need for self-expression. With the launch of the new collections, we anticipate even greater success for the brand’s unique concept in gold jewellery.”
Damas and WGC have commissioned seven noted Italian designers to create the new Farfasha collections. Apart from the funky and colourful designs, what makes the latest collections unique is that the pieces can be personalised according to the wearer’s tastes. In the latest Farfasha TV commercial airing across the region, Arab singing sensation Nancy Ajram, the Youth Ambassador of Farfasha, demonstrates the versatility of the jewels. The latest collections of Farfasha are now available in Damas shops across the Middle East.
Source ::: THE PENINSULA
http://www.thepeninsulaqatar.com